As We Say Goodbye to 2024: A Reflection on a Year of Growth, Grief, and Gratitude 

As this year comes to an end, we find ourselves reflecting on what has been one of the most challenging yet transformative years of our lives. 2024 tested us in ways we could never have imagined. We lost our beloved dad, and now our mum’s health is rapidly declining. They were each other’s world—a love story that started when they were just 13 years old. For nearly seven decades, they lived, worked, and loved as an unshakable unit. They simply do not function without each other.

This time last year, we had both parents alive and well. What a difference a year can make. The days since have been filled with heartache, but through the tears, we’ve held on to the fact that: we still have choice.

We’ve learned that even when life feels overwhelming, we can choose where to focus our energy. We can reflect on the love we’ve had rather than what we have lost. As sisters, we’ve leaned on each other more than ever, and that bond has carried us through the hardest days.

We remind ourselves daily that we have a choice in how we frame this experience. We can hide away or reach out to friends for help. We could have stepped away from our business—balancing a startup, teenagers, and caregiving felt impossible at times—but we chose to keep going.

Through it all, one truth keeps us grounded: no matter how hard life gets, we can choose how we show up. 

To everyone who has walked with us this year—thank you and merry Christmas.

Emma & Laura